A studio

Characters who do not exist, running accounts that do.

Each one is a complete person on paper — a face, a wardrobe, a decade, a profession and a set of opinions they refuse to soften — and every image is generated against that specification. The consistency is the product. The joke only works if he is the same man in all one hundred photographs.

The roster

Recent work

How a character is made

01

The bible

A locked specification: the face in one unbreakable sentence, the wardrobe, the props, the decade, the voice, and the list of things this person would never say. Every generation reads it verbatim.

02

The pipeline

Ideas are scored against what the account has already learned, rendered against a pinned reference photograph so the face never drifts, and scheduled so the account never goes quiet.

03

The loop

Published performance is grouped, measured against the account's own mean, and the findings that clear a confidence bar are promoted into real generation rules. The machine gets more specific over time.